Ask a Healthcare Lawyer: HIPAA Compliance for Healthcare Marketers

"Since HHS first issued its guidance on the use of online tracking technologies, along with later updates, healthcare organizations have faced uncertainty. Marketers, compliance, and legal teams within these organizations often find themselves without clear directives.

This guide addresses some of the most frequently asked HIPAA Compliance questions that healthcare teams have and includes both video and text responses.

Some highlights include:

Is an IP address considered PHI?
Does HHS want healthcare organizations to stop using ad platforms?
Who is responsible for preventing PHI from being sent to a vendor that isn't a HIPAA business associate?

Vendor:: Freshpaint
Posted:: May 24, 2024
Published:: May 24, 2024
Format:: HTML
Type:: eBook

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