Emerging trends in e-commerce: Digital footprint & customer support
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E-commerce is reshaping retail, with sales expected to hit $8 trillion by 2027. Teleperformance's white paper delves into this growth and its challenges, such as balancing consumer preferences, tech advancements, and security.
Key insights include:
- Rise of mobile apps and AR/VR in shopping
- 14% of consumers facing fraud or data theft
- Digital/mobile wallets becoming favored for payments
- Enhanced customer support boosting loyalty by 10%
Brands must adapt to generational preferences, emphasize security, and evolve with payment technologies to excel in the e-commerce realm.
Discover comprehensive strategies for e-commerce success in the full white paper.