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Organizations are inundated with data and seek to exploit it for business value. Enterprise Strategy Group's white paper examines mature data innovation practices and their benefits.

It classifies firms into Reactors, Evaluators, and Accelerators based on data innovation maturity. Findings:

• Accelerators report a 19% revenue boost and 14% operational cost reduction over the past year.
• They've launched nearly 5 new products or services thanks to robust data analytics.
• Accelerators are 2.5x more likely to meet customer satisfaction and double employee productivity.

The full white paper details how to unlock data's value through accelerated data innovation.