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Data is pivotal in modern marketing. That's why this research report dives into the challenges and opportunities of marketing data transformation, examining the effects of data legislation, privacy-centric consumer attitudes, and big tech's role. It discusses navigating data gaps, tag management, data stewardship, and audience addressability.

Inside, you'll learn how to advance your marketing data transformation with strategic initiatives for data collection, compliance, analytics, and a modern tech stack. Read on now to uncover in-depth insights and discover strategies for marketing data transformation.