Explore the impact of data privacy regulations on martech

Marketing and advertising technologies (martech and adtech) hinge on personal data, intersecting with privacy laws like GDPR and CCPA. This blog examines martech's various tools—advertising, content, social media, commerce, analytics, and management—and their compliance with data protection regulations.

It also discusses the role of customer data platforms (CDPs), identity resolution, and adhering to GDPR and CCPA. The blog offers advice on martech audits, valuing data quality, and choosing compliant vendors.

Read on now to discover strategies for data privacy in martech.

Vendor:: MetaRouter
Posted:: Jun 26, 2024
Published:: Jun 28, 2024
Format:: HTML
Type:: Blog

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