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Did you know 92% of European luxury consumers prioritise quality over brand reputation and fashion trends? As European luxury online sales have plateaued post-pandemic, the key to growth lies in understanding consumer preferences. Despite this, the sector remains vibrant with an increasing number of consumers valuing quality (92%) over brand reputation (63.2%) and fashionableness (42.3%). Looking ahead, 57.3% of consumers plan to maintain their luxury spending in 2024, while 27.5% anticipate a decrease. Learn how to leverage data to enhance customer experiences and drive sales. Discover more insights in the full report.

Vendor:

Tealium

Posted:

Aug 8, 2024

Published:

Aug 8, 2024

Format:

HTML

Type:

eBook