Tips for Aligning Video Content to the Buyer's Journey

Despite the new engagement features and detailed campaign analytics now at marketers’ fingertips, true insight into an audience’s motivation, behavior and needs is still hard to come by. Pair that with how the buyer’s journey is changing, and it’s clear that mapping out the right content strategy and promotional plan remains challenging.

In this e-book, A Short Guide to Aligning Video Content to the Buyer’s Journey, you can demystify the modern buyer’s journey, sharing data on how buyers consume content and want to interact with technology vendors as they research new solutions. Explore the formats and content types driving engagement at different stages of the modern sales funnel, tips for scaling your content engine to reach the right accounts and stakeholders and how webinars, virtual events and videos can progress buyers to re-engage.

Vendor:: BrightTALK by TechTarget
Posted:: Sep 4, 2024
Published:: Sep 5, 2024
Format:: PDF
Type:: eBook

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