Convention wisdom: Using video to boost event ROI

95% of marketers believe in-person events are crucial to achieving their company’s primary business goals, yet nearly half are unsatisfied with the results of their current event strategy and its impact on their company’s bottom line.

This is especially true when you win the budget to invest considerable time and resources into a booth sponsorship at a large-scale conference. The ROI on your events shouldn’t feel so unpredictable.

In this session, BrightTALK's production experts pull back the curtain on B2B production in the marketing world. Together, they'll demonstrate how you can use

Vendor:: BrightTALK by TechTarget
Premiered:: Sep 10, 2024
Format:: HTML
Type:: Webcast

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