Introducing The Forrester Continuous Product Discovery Flywheel

The rapid pace of change is making traditional customer needs discovery practices obsolete. Forrester introduces the Continuous Product Discovery Flywheel to help product leaders address this challenge. Key components include:

Continuous discovery planning for regular customer interactions
Cross-functional teams for diverse perspectives
Iterative, time-boxed discovery activities
Structured frameworks to align efforts to goals
Outputs tied to measurable outcomes and OKRs

Adopting continuous product discovery yields benefits like value-driven offerings, data-driven decisions, cross-functional collaboration, and an agile mindset.

Read the Forrester Report to leverage the Flywheel.

Vendor:: Atlassian
Posted:: Sep 9, 2024
Published:: Sep 9, 2024
Format:: PDF
Type:: Forrester Research Report

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