Insights on digital experience platforms and customer engagement

This study from Enterprise Strategy Group (ESG) examines the importance of digital experience platforms (DXPs) in driving digital transformation and enhancing customer experience. Key findings include:

88% of organizations prioritize improving the digital experience, with most starting 4-10 new digital initiatives in the past 2 years.
Analytics and monitoring are the most common technologies used, enabling organizations to capture customer insights and quickly adapt.
DXP deployments provide significant benefits, including greater operational efficiencies, agility, and security.
Cloud-based DXP solutions are preferred.
Over the next 12-18 months, organizations expect to increase DXP-related investments, especially in intelligence, analytics, and personalization.

Vendor:: Progress Software Corporation
Posted:: Sep 13, 2024
Published:: Sep 13, 2024
Format:: PDF
Type:: ESG Research Report

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