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The IDC Snapshot sponsored by Quadient examines the future of customer communications management (CCM) in the EMEA region. Key trends include:

  • The CCM market is growing at a CAGR of 8.1%, reaching $644 million in EMEA by 2026, driven by digital transformation and the need for automated, optimized, and personalized communications.

  • Cloud-based CCM solutions are gaining momentum, with cloud interactive and cloud structured batch/on-demand deployments expected to make up over 50% of the market by 2026.

  • Priorities for CCM modernization include improving customer engagement, leveraging data, enabling self-service, and reducing costs through automation and AI.

  • Effective CCM requires compliance with GDPR and industry mandates.

Vendor:
Quadient
Posted:
Sep 18, 2024
Published:
Sep 18, 2024
Format:
HTML
Type:
Analyst Report

This resource is no longer available.

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