Reimagining Medicare Advantage Plan Design Using AI
AI is transforming Medicare Advantage (MA) plans, driving member growth and retention. This white paper explores how generative and classical AI reimagine MA product design across four key areas:
- Portfolio optimization - AI aligns MA plans to customer segments and simulates plan changes.
- Product strength mapping - Generative AI analyzes competitor plan data, enhancing market positioning.
- Plan design simulations - AI projects enrollment impacts of benefit scenarios, guiding decisions.
- Activation - Conversational AI and automated PowerPoint generation improve stakeholder communication.
Learn how AI reshapes MA plan design, giving health plans a competitive edge.