How to Use Marketing Technology to Build Customer Trust

The use of marketing technology (martech) can be a powerful tool for building customer trust by enabling:

Personalized experiences
Consistent messaging
Real-time data insights
And more

Along with digging into how marketers are strategically using the technology, this 2024 research report explores how GenAI is posed to enhance the value offered by martech.

Tap into the 12-page report to unlock insights informed by survey responses from 388 Harvard Business Review audience members.

Vendor:: SAS
Posted:: Oct 23, 2024
Published:: Oct 24, 2024
Format:: PDF
Type:: Research Content

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