Where Does Marketing Stop And Advertising Begin?

The advent of AI has lowered the barrier of entry for attackers, adding fuel to the rapidly expanding threat landscape. So, as data deprecation nears, brands must double down on first-party data strategies, use customer understanding and enterprise decisioning, and embrace data-driven omnichannel customer journey activation.

This white paper uncovers actionable intelligence to help you stay ahead of today's threats, including insights and observations into adversary activity, as well as:

The tactics and techniques that adversaries use to exploit gaps in cloud protection
The exploitation of stolen identity credentials
The growing menace of supply chain attacks

Read the full white paper to learn more about navigating this new threat landscape.

Vendor:: SAS
Posted:: Nov 4, 2024
Published:: Nov 5, 2024
Format:: PDF
Type:: White Paper

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