Insights on data, analytics, and privacy for digital-first marketing
In this Marketing Intelligence Report, Salesforce surveyed over 2,500 marketing decision-makers globally to uncover insights on the evolving role of marketing in the digital-first era. The report explores how marketers adapt to a privacy-focused data ecosystem, the importance of data quality and analytics, and the challenges of achieving a cross-channel view of performance.
Key findings include:
- Marketers must drive growth and enhance customer experience, with data as the foundation
- Data privacy changes prompt more investment in digital channels and analytics
- Nearly 4 in 5 marketers say data quality is key to growth and improved experiences
- Over 70% evaluate cross-channel performance in silos
Read the full report.
- Vendor:
- Salesforce
- Posted:
- Nov 4, 2024
- Published:
- Nov 4, 2024
- Format:
- Type:
- IT Briefing
