Improve email deliverability and optimize each send

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Achieving strong email deliverability is crucial for marketers. This white paper from Litmus and Salesforce explores key factors impacting deliverability and offers a holistic approach to improving it.

The guide covers:

  • Establishing email authentication (SPF, DKIM, DMARC) to validate sender identity
  • Determining if IP warming is needed for new IPs or domains
  • Monitoring sender reputation and maintaining a positive standing
  • Testing emails for deliverability issues before sending
  • Analyzing bounce rates, unsubscribes, and engagement metrics

Follow this guidance to improve inbox placement and drive engagement. Optimize your email deliverability and enhance your marketing efforts.

Vendor:
Salesforce
Posted:
Nov 4, 2024
Published:
Nov 4, 2024
Format:
PDF
Type:
White Paper

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