Achieving strong email deliverability is crucial for marketers. This white paper from Litmus and Salesforce explores key factors impacting deliverability and offers a holistic approach to improving it.
The guide covers:
- Establishing email authentication (SPF, DKIM, DMARC) to validate sender identity
- Determining if IP warming is needed for new IPs or domains
- Monitoring sender reputation and maintaining a positive standing
- Testing emails for deliverability issues before sending
- Analyzing bounce rates, unsubscribes, and engagement metrics
Follow this guidance to improve inbox placement and drive engagement. Optimize your email deliverability and enhance your marketing efforts.
- Vendor:
- Salesforce
- Posted:
- Nov 4, 2024
- Published:
- Nov 4, 2024
- Format:
- Type:
- White Paper
