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Salesforce Research's white paper explores the evolving role of sales operations in enhancing business strategy and efficiency. From a survey of over 7,700 sales professionals globally, it highlights how sales operations boost seller productivity, optimize tech stacks, and increase AI use.

Key points:

• Sales reps spend just 28% of their time on selling, with most time on non-selling tasks.
• 82% of sales professionals see sales operations as crucial for growth.
• Sales teams use about 10 tools, prompting tech stack consolidation.
• CRM use is high, but there's potential to better leverage automation and AI.

Read the full paper for strategies to enhance sales efficiency through sales operations.

Vendor:

Salesforce

Posted:

Nov 4, 2024

Published:

Nov 4, 2024

Format:

PDF

Type:

White Paper