Insightful 8th edition marketing research report
The 8th edition of Salesforce's "State of Marketing" report offers insights from 6,000 marketing leaders on navigating the changing landscape. Key highlights include:
- 87% of marketers feel their work provides more value now than a year ago, focusing on maximizing technology investments and innovating strategies.
- Brands are using diverse digital channels like video, streaming, and interactive content to engage customers in real time.
- Marketers balance personalization and privacy amid evolving data regulations and the end of third-party cookies.
- Teams are investing in collaboration technologies, and marketers are leading with values to build trust.
Read the full report for deeper insights.
- Vendor:
- Salesforce
- Posted:
- Nov 4, 2024
- Published:
- Nov 4, 2024
- Format:
- Type:
- eGuide
