Put AI to work: Driving ROI with gen AI
72% of executives surveyed by IBM say that one of their critical business objectives is improving ROI on tech investment by 25%.
Generative AI is drawing attention—and investment—from nearly every business function. But not every function can benefit equally, and potential isn't the same as ROI. This guide outlines the key roles and tasks you should focus on to turn AI spend into AI value. Discover:
- The ROI challenge
- Four high value opportunities for gen AI
- Four tasks to help scale AI
- And, how to get started