How Paul Smith’s online glow-up delivered +50% performance

Paul Smith, a renowned British luxury fashion brand, faced challenges with its legacy CMS, hindering its online experience. Partnering with Limesharp, an eCommerce expert, they migrated to a headless CMS with a composable architecture.

Additionally, they wanted to:

Recreate the in-store experience online
Enhance website assets, multimedia content, and brand elements
And more

They chose Magento for eCommerce, Storyblok for content management, Vue.js for the front end, and other top tools.

Results included a 50% reduction in page load times and increased conversion and

Vendor:: Storyblok GmbH
Posted:: Nov 21, 2024
Published:: Nov 21, 2024
Format:: HTML
Type:: Case Study

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