How to Use Marketing Technology to Build Customer Trust
The use of marketing technology (martech) can be a powerful tool for building customer trust by enabling:
- Personalized experiences
- Consistent messaging
- Real-time data insights
- And more
Along with digging into how marketers are strategically using the technology, this 2024 research report explores how GenAI is posed to enhance the value offered by martech.
Tap into the 12-page report to unlock insights informed by survey responses from 388 Harvard Business Review audience members.
- Vendor:
- SAS
- Posted:
- Nov 18, 2024
- Published:
- Oct 24, 2024
- Format:
- Type:
- Research Content
