Navigating ABM Engagement in the Age of AI - New White Paper

The rise of AI has impacted the B2B buying landscape, posing challenges for account-based marketing (ABM) programs. This white paper explores ABM's current state, evolving buyer behaviors, and generative AI's implications on strategies.

Key highlights:

ABM programs produce more activity but struggle with higher deal conversion rates, indicating gaps
Modern B2B buyers are digital, self-directed, and less loyal, requiring ABM teams to provide timely content
Generative AI in ABM can misalign personalization and scalability, necessitating a strategic approach

To learn more, read the full white paper now.

Vendor:: Informa TechTarget
Posted:: Dec 2, 2024
Published:: Dec 3, 2024
Format:: HTML
Type:: White Paper

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