Unlock the Power of Storytelling for Engaging Webinars

Webinars and webinar series are powerful content formats because they enable marketers to deeply engage more target buyers over time on a particular topic. As with any content, tech buyers are incredibly selective about the content they choose to consume – it must be interesting, valuable and cohesive in story arc and structure. Any content that fails to meet these three criteria, including webinars, will likely fail to cut through the noise.

Dig into A Guide to Better Storytelling in Webinars, a short e-book exploring the fundamentals of storytelling, including how to create buyer-centric stories. Get a framework for building great stories, which can serve as the scaffolding for a webinar, and learn how to bring more value for your audience into your storytelling.

Vendor:: BrightTALK by TechTarget
Posted:: Dec 3, 2024
Published:: Dec 4, 2024
Format:: PDF
Type:: BrightTALK

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