Tips to better understand how tobacco addiction works
Due to the complexity of nicotine addiction and its chronic relapsing nature, evaluating the effectiveness of a cessation program requires more than a single “quit” measurement at one point in time.
To effectively assess the quality of digital health solutions for nicotine addiction, there are 3 recommended measurements to consider.
These are:
- Engagement metrics—learn how to define meaningful engagement
- Clinical outcomes—see the different stages of success to measure with quitting
- Business outcomes—understand the realistic impact of an effective program on healthcare expenditures
Get tips on key questions to ask a vendor in each of these areas when evaluating a new quit-tobacco cessation program for your organization.