GenAI tools in marketing and CX: What to know for success

Today, customer experience (CX) and marketing teams are always looking for new ways that they can enhance their operations and tactics. However, this mainly starts and ends with data.

To enable and better manage this, many organizations have started to implement generative AI (GenAI) tools. But what exactly are the benefits of GenAI and how can it transform your marketing and CX initiatives?

Tune into this webinar to hear from industry experts Alyssa Altman and Peter Szczerba of Publicis Sapient and Indrajoy Majumder of Neiman Marcus as they discuss:

What to know about marketing operations and its AI enablers
Keys for integrating GenAI tools
Potential cost savings and revenues
And more

Vendor:: Publicis Sapient
Premiered:: Dec 20, 2024
Format:: HTML
Type:: Webcast

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