Customer Experience vs. User Experience: Key Distinctions Explained

In the digital age, terms like customer experience (CX) and user experience (UX) are often used interchangeably, but they serve distinct roles in shaping a business’s success. While both focus on interactions, CX encompasses the broader journey a customer has with a brand—from marketing to customer service—whereas UX zeroes in on the usability and design of specific products or services.

This eGuide delves into the differences, highlighting how companies can optimize both to foster loyalty, enhance satisfaction, and build a competitive edge. Explore the nuances of CX and UX to see how they drive engagement and long-term growth.

Vendor:: TechTarget Customer Experience
Posted:: Dec 5, 2024
Published:: Dec 5, 2024
Format:: PDF
Type:: eGuide

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