Live Cloud Production for Enterprises
The media landscape is evolving, with consumers favoring digital platforms and streaming over traditional TV. This shift affects broadcasters' revenue as ad spend moves to social media and AVOD platforms.
To adapt, media organizations explore cloud-based and cloud-native live production workflows. This guide examines:
- Scalability, latency, and cost differences
- Cloud production as an extension for large enterprises
- Cloud-native advantages for small to medium enterprises
It also covers social and digital video-on-demand workflows, emphasizing live clipping and AI editing for quick content creation.
Read the Live Cloud Production 2025 Guide to scale digital output and reach modern audiences.