Strategies to Mitigate Counterfeit Threats Targeting Businesses

The rapid expansion of ecommerce has led to a rise in fraudulent online attacks, costing the global economy trillions annually. This white paper explores common counterfeit activities businesses face, including:

• Fraudulent ads redirecting to spoofed sites
• Unauthorized social media accounts impersonating brands
• Counterfeit websites using look-alike domains

The paper provides guidance on identifying these threats and strategies for mitigating counterfeit activity. Recommendations include monitoring digital channels, building relationships with platforms, and submitting evidence for takedowns.

Protecting your digital presence is critical. Read the paper for tactics to stay ahead of threats.