The real potential of AI in retail
The advent of AI, especially Generative AI (GenAI), offers significant opportunities for retail. This TechTarget white paper explores how retailers can use AI and GenAI to tackle key challenges and transform operations.
Key points include:
- Retailers prioritize AI investments, focusing on GenAI to boost productivity, customer experiences, and efficiency.
- Successful AI deployment needs a strong data strategy to unify data across the organization.
- Retailers like Hot Topic and Kraft Heinz use Snowflake's Retail AI Data Cloud for a single data source, optimizing processes and preparing for GenAI.
- And more
Read on now to find out how you can drive growth for your retail business.