Show, don't tell: Strengthen your videos with customer testimonials

Whether it's for an event, major announcement, or everyday demand-gen, featuring your customers in videos is an engaging way to show the real impact your company can have. Having customers tell their story is effective, but identifying the right spokesperson and getting them to commit to collaborating in the content production can be a time-consuming and challenging process.

In this e-book, you’ll discover tips to help you get started and navigate the tricky high-touch process. You'll come away with actionable best practices to help you plan and create customer videos, select an ideal spokesperson, and overcome common challenges that can arise.

Vendor:: BrightTALK by TechTarget
Posted:: Feb 6, 2025
Published:: Feb 6, 2025
Format:: HTML
Type:: eBook

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