Omnichannel Retailing: Insights to Enhance Customer Experience
The retail industry is evolving, with "omnichannel retailing" as the new success standard. It offers a seamless experience across devices and locations, with personalized engagement and product availability.
Key steps to enable omnichannel retailing include:
- Equalizing customer experience across channels using API-led connectivity
- Linking online shopping to physical stores, like click-and-collect, for cohesion
- Innovating in-store experiences by connecting mobile apps, IoT, and data analytics
API-led connectivity is crucial for omnichannel strategies, helping retailers adapt to customer demands and new technologies. Read the full white paper to transform your retail business.
- Vendor:
- Salesforce & Ranosys
- Posted:
- Feb 7, 2025
- Published:
- Feb 7, 2025
- Format:
- Type:
- White Paper
