Customer engagement trends shaping marketing success in 2024

This white paper explores trends shaping customer engagement in 2024, highlighting AI's role in enhancing creativity and strategy, the importance of leveraging data, and the evolution of cross-channel messaging. It analyzes engagement maturity using the Braze Customer Engagement Index, offering insights on top brands.

Key findings include:

• AI drives marketing innovation and efficiency
• Data agility and cross-team collaboration are crucial
• Unified cross-channel experiences are essential

The paper examines challenges and opportunities in financial services, health and wellness, media and entertainment, QSR/delivery, and retail/eCommerce.

Read the full white paper for actionable insights.

Vendor:: Braze
Posted:: Feb 28, 2025
Published:: Feb 28, 2025
Format:: PDF
Type:: White Paper

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