Case study: B2C marketplace embraces personalization, boosts ROI

This case study shows how Too Good To Go, a top B2C marketplace for surplus food, used the Braze platform to enhance messaging campaigns and cut costs.

Despite many app users, they needed to boost engagement into purchases for their limited Surprise Bag offerings. By leveraging Braze's dynamic personalization, they matched supply with demand and crafted lifecycle messages that adapted to customer behavior. This led to a 135% rise in purchases from CRM efforts and doubled conversion rates. They also synced behavioral data to Braze for automated user segmentation.

Read the full case study for more insights.

Vendor:: Braze
Posted:: Feb 28, 2025
Published:: Feb 28, 2025
Format:: PDF
Type:: Case Study

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