Unlock customer engagement strategies for the digital age

This white paper explores the evolution of customer engagement, highlighting the shift from linear buying paths to dynamic, AI-infused journeys. It discusses how traditional CRM systems struggle to meet modern customer needs and introduces Microsoft Dynamics 365 Customer Engagement as a solution.
Key points include:
· The limitations of traditional CRM systems in today's non-linear customer journeys
· The importance of breaking down silos between marketing, sales, and customer service
· How Microsoft Dynamics 365 Customer Engagement integrates AI-driven insights
The paper emphasizes the need for businesses to adapt their processes and technology to meet changing customer expectations.