See how Coca-Cola personalized experiences for 98 million customers

Coca-Cola, with over 250 brands and billions of daily servings, faced the challenge of personalizing customer experiences globally. By using Adobe Experience Cloud, Coca-Cola unified 98 million customer profiles from 100+ countries into one platform, achieving:

· 40% open rate for personalized rewards emails
· 63% increase in click-through rates with personalized content
· 350+ email journeys in multiple languages
· 16% rise in plastic bottle exchanges for sustainability

Adobe Professional Services deployed the platform in five months, enabling regional teams to create targeted campaigns using global insights. Discover how Coca-Cola scaled personalization in this case study.