Unify customer experiences with AI-driven personalization strategies

Adobe's AI and Digital Trends report shows personalized engagement will drive growth in 2025, with 78% of consumers expecting consistent experiences across channels, yet only 45% of brands meet these expectations.

Key findings:

• 61% of executives see personalized experiences as critical for growth
• Only 23% of businesses have fully automated acquisition journeys
• 63% are exploring or using generative AI for personalization
• 87% using AI-driven personalization report improved engagement

To succeed, businesses must:
• Use hyper-personalization
• Create seamless journeys
• Unify data systems for AI transformation

Read this white paper to learn how AI can transform your engagement strategy.