B2B marketing automation tools evolve with AI in Gartner comparison

Gartner's 2024 Magic Quadrant for B2B Marketing Automation Platforms evaluates vendors supporting demand generation, lead qualification, and customer journey orchestration. Key trends include AI evolving from a tool to an autonomous actor, vendors addressing complex B2B buying journeys, and the pros and cons of integrated suites versus standalone solutions. Market leaders (Adobe, Creatio, HubSpot, Microsoft, Oracle, Salesforce) excel in lead workflow, account prioritization, email marketing, and integrations, offering AI-powered features for productivity and personalization. Use this Magic Quadrant to find the platform that fits your organization's needs.

Vendor:

Adobe

Posted:

Mar 18, 2025

Published:

Mar 18, 2025

Format:

HTML

Type:

Gartner Magic Quadrant