New findings reveal the business impact of digital asset management

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IDC's analysis shows significant business impact for organizations using Adobe Experience Manager Assets for digital asset management. The cloud-based DAM platform delivers:

• $58.4M higher revenue per organization annually
• 868% three-year ROI with 5 months to payback
• 55% faster marketing campaign launches
• 66% faster creation of new digital assets
• 73% faster creation of assets from existing materials
• 24% reduction in third-party agency spending

Organizations using AEM Assets benefit from personalized marketing, improved service quality, and greater productivity. The platform enables efficient asset creation and cost-effective management.

Explore this white paper to see how DAM transforms marketing.

Vendor:
Adobe
Posted:
Mar 18, 2025
Published:
Mar 18, 2025
Format:
HTML
Type:
White Paper

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