How MEA banks are transforming digital experiences and customer reach

Digital banking is boosting financial inclusion in the Middle East and Africa (MEA), with banks dedicating 9% of budgets to digital enhancements. This shift is fueled by smartphone use and government cashless drives, though adoption varies regionally.
Key insights:
· Retail and corporate banks focus on revenue growth, increasing IT investment to compete with neobanks
· MEA banks face threats from fintech and telco firms using digital wallets
· Cloud adoption is rising, expected to hit 11% of IT spend by 2028
· Digital onboarding is evolving for seamless experiences
· Super apps and digital wallets are central to services
Explore this report to see how digital banking transforms MEA financial services.