Generative AI pricing guidance for software companies

Many software companies are experimenting with generative AI without a clear framework for pricing, leading to inconsistencies and potential revenue losses. This report by Forrester in partnership with AWS offers insights into pricing and monetization within a software-as-a-service (SaaS) model, highlighting data as a crucial value driver. It explores how software companies can unlock monetization opportunities, leverage data, and align organizational strategies to gain maximum value from their data and generative AI.