New study: How AI is reshaping customer experience management

AI is transforming customer experience (CX) by enhancing personalization and efficiency in contact centers. Forrester's research shows organizations prioritize AI to boost satisfaction and streamline support while managing costs.

Challenges include high costs, security concerns, and potential CX disruption.

Success requires strategic orchestration, breaking data silos, and choosing partners with open architecture and compliance expertise.

Vendor:: Avaya
Posted:: Mar 27, 2025
Published:: Mar 28, 2025
Format:: PDF
Type:: Forrester Research Report

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