The Future of Luxury Retail: Immersive Technology and Personalised Worlds

Immersive technology is transforming luxury retail by merging physical and digital experiences into "phygital" shopping. This white paper examines the impact of personalized virtual worlds in luxury fashion, with insights from retail expert Natalie Berg, technologist Matthew Drinkwater, and fashion psychologist Shakaila Forbes-Bell.

Read your copy to understand how technologies like these below will continue to impact luxury retail:

• Magic mirrors, virtual try-ons, and product traceability revolutionize luxury shopping
• Personalization boosts consumer engagement as shoppers seek "main character energy"
• Brands using AR/VR see higher click-through rates and lower returns

Vendor:: Verizon
Posted:: Mar 28, 2025
Published:: Mar 28, 2025
Format:: PDF
Type:: White Paper

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