Exploring how Gen Z is reshaping the future of luxury retail

The psychology of luxury retail is evolving as younger generations demand more from brands. Fashion psychologist Shakaila Forbes-Bell notes that clothes are extensions of our identities.

Today's consumers, especially Millennials and Gen Z, are embracing:

• Sustainable shopping, with 62% preferring sustainable brands
• Circular economy models via rental and resale platforms
• Personalized experiences through technology
• Quality over quantity, seeing luxury items as investments

The luxury landscape adapts with retailers like Selfridges and Harrods offering rentals, while brands use personalization through customizable products and tech experiences.

Luxury retail is reimagining for conscious consumers.

Vendor:: Verizon
Posted:: Mar 28, 2025
Published:: Mar 28, 2025
Format:: PDF
Type:: White Paper

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