The Future of Luxury Retail: Ultra-connected Experiences

The retail landscape is evolving as physical and digital shopping merge, creating innovation opportunities in luxury retail. Retail expert Natalie Berg notes two shifts: digital spaces becoming more physical via augmented reality, and physical stores adding digital elements to enhance experiences. Technology democratizes "white-glove service," scaling personalized experiences once for the wealthy. Modern consumers expect seamless shopping, personalized interactions, and transparency in sourcing and sustainability. The "phygital" approach is vital as consumers stay connected, with retailers set to triple tech investments by 2030. Discover how luxury retailers can meet these expectations.