Why SaaS providers must accelerate GenAI delivery to customers

Generative AI is now a strategic priority, with adoption nearly doubling recently. For ISVs and SaaS providers, effective GenAI capabilities are crucial for competitive advantage.

This Informa TechTarget white paper explores the pressure on software vendors to integrate GenAI features with measurable ROI. Key insights include:

65% of organizations use GenAI, mainly in marketing and sales
85% of customer service leaders plan to explore GenAI features this year
Vendor switching is expected to double as customers seek AI solutions

Accelerate your GenAI strategy by reading this paper.

Vendor:: Amazon Web Services
Posted:: Apr 11, 2025
Published:: Apr 11, 2025
Format:: PDF
Type:: TechTarget Media

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