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Healthcare payers face a stark dilemma: sacrifice marketing performance for HIPAA, VPPA, and state level compliance, or risk costly data breaches and legal action by maintaining tracking technologies. This framework reveals how leading payers are restoring data driven campaign visibility without exposing member PHI.

Download this framework to uncover:
• How HIPAA, VPPA, wiretapping statutes, and emerging state privacy laws are forcing payers to disable analytics and ad pixels.
• The real world impact of removing trackers.
• How to implement a Privacy-First Framework with five critical steps.
• How to optimize marketing spend under privacy constraints on platforms like Google Ads, Meta, TikTok and DSPs.
Vendor:
Freshpaint
Posted:
Apr 18, 2025
Published:
Apr 18, 2025
Format:
PDF
Type:
White Paper

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