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In this video, Nick Earle, Chairman and CEO at Eseye, discusses how advancements in eSIM technology and the EUICC protocol have revolutionized customer choice by breaking the traditional lock between operators and SIM cards. For decades, SIM cards were locked to a specific operator, dictating roaming agreements and limiting customer flexibility. However, with the advent of generic SIMs, this dynamic has shifted, offering customers greater choice and forcing operators to innovate with new value-added services to retain revenue. This change, coupled with declining data prices and pressures on roaming agreements, is creating considerable disruption. Operators now face the challenge of adopting new platforms—specifically, eSIM platforms that can work with multiple operators and localize connections. This collaborative model allows operators to maintain billing and customer relationships while federating connectivity with former competitors. This major shift is expected to enhance customer choice and drive greater adoption in the IoT market over the coming years.