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This webinar is crafted for mid-market enterprises that may lack dedicated cybersecurity teams but still face significant brand risks. SOCRadar and PacketWatch combine advanced threat intelligence with managed detection and response (MDR) to deliver proactive, resource-efficient brand protection, helping businesses safeguard their reputation and customer trust without needing extensive in-house expertise. Key Trends and Topics to Highlight - AI-Driven Brand Protection: Leveraging AI and machine learning to improve brand monitoring and detect counterfeit goods. - Desktop Cloaking: Understanding the difficulties in identifying counterfeit products hidden from traditional monitoring methods. - Deepfake Threats: Developing strategies to counter deepfake technology used in brand defamation and phishing attacks. - Third-Party Marketplace Challenges: Navigating the complexities of monitoring and enforcing IP rights across growing third-party platforms. - Revenue Recovery Programs: Moving from defensive to proactive financial strategies to recover revenue lost to brand infringement.