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CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness

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Declutter your sales tools and applications

The abundance of sales tools that has negatively affected the output of sales departments:

According to a recent survey by Accenture PLC, 55% of sales reps found using their company's sales tools to be more challenging than useful for sales performance. And 59% of sales reps said they had too many sales tools.

This expert e-guide reveals the importance of working backwards with what you want to accomplish and what you want to do with your data and how AI and automation can play a helpful role within your sales process.

These are also closely related to: "CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness"

  • If you need to grow your sales pipeline, learn here

    When you think of processes and workflows, the joint efforts of sales development and marketing can create quite a busy intersection that’s confusing to both employees and your customers.

    In this webcast, you will learn how account-based marketing (ABM) is used to strategically expand relationships with your top customers and how to organize your CRM so that your sales force is efficient and effective. You’ll also consider why marketing should be engaging buyers.

    Watch now to learn about these concepts and how you can improve your sales and marketing workflows with a proven method that creates opportunities and grows accounts.

  • Getting sales reps to embrace analytics tools

    Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.

    This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:

    • Sales teams
    • Sales managers
    • Customers 

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  • How Powerlink built key customer relationships with insight mapping

    In this video, we discuss the journey of an organization (Powerlink) seeking a solution like Altify. Faced with outdated processes and systems that couldn't scale, the company embarked on a transformation to find a modern alternative. They needed a robust customer relationship management (CRM) system paired with an effective sales philosophy to better manage customer needs. Discover how key factors like customer intimacy and a comprehensive understanding of the customer pipeline led them to choose Altify over other solutions.

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