Achieving Advantage with Operational Customer Data Integration and Management
By: IBM Software Group View more from IBM Software Group >>
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Improve customer experience with good customer data
By: Microsoft
Type: eGuide
Getting solid data involves a two-way exchange: customers need to be willing to offer their information to get personal service and marketers need to act effectively with that data to justify relinquishing consumer information.
The key to encouraging customers to share their data is to generate loyalty and improve customer experience.
In this e-guide, learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. As a bonus, gain access to how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.
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4 steps to building a cybersecurity strategy
By: TechTarget ComputerWeekly.com
Type: Infographic
Organizations need to track a lot of customer information, but they also must know how to use it to create great customer experiences.
Customer experience management (CXM) and customer relationship management (CRM) are important technologies that help organizations keep track of customer data. However, these systems have distinctions.
Business leaders should know the differences between CXM and CRM before they decide which software to incorporate. In this article, we compare these platforms to help you decide which one is best for your business.
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A Computer Weekly buyer's guide to customer and employee experience management
By: TechTarget ComputerWeekly.com
Type: eBook
Businesses are facing new challenges to meet the expectations of customers and employees. In this 14-page buyer's guide, Computer Weekly looks at the benefits of the experience economy, the customer service implications of always-on mobile users and how digital platforms can engage customers across all channels.
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Digital Experience platforms intensify customer engagement programmes
By: TechTarget ComputerWeekly.com
Type: eBook
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
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Hyper-personalization: How to enable contextually rich CX
By: SAS + Intel + Trask
Type: Webcast
Join this webinar sponsored by SAS, Intel, and Trask to understand how to achieve this highly sought-after AI-driven hyper-personalization with a one-to-many engagement model that enables mass 1:1 personalization.
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CRM Evolves Towards Digital Customer Engagement
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
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Customer analytics in APAC: trends and best practices
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide, learn how organisations in the APAC region are harnessing the potential of analytics and what the future of analytics looks like from an application development and self-service perspective.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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MicroScope: Steering IT in the right direction
By: MicroScope
Type: Ezine
An issue looking at the timing of the ideal sales pitch and just what's happening with IoT and the channel.
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Tools and Recipes to Replatform Monolithic Apps to Modern Cloud Environments
By:
Type: Replay
Digital transformation includes replatforming applications to streamline release cycles, improve availability, and manage apps and services at scale. But many enterprises are afraid to take the first step because they don’t know where to start. In this webinar, Rohit will provide a step-by-step guide that covers: ● How to find high-value modernization projects within your application portfolio ● Easy tools and techniques to minimally change applications in preparation for replatforming ● How to choose the platform with the right level of abstraction for your app ● Examples that show how Java EE Websphere applications can be deployed to Pivotal Cloud Foundry We look forward to you joining us. Pivotal Privacy Statement: https://pivotal.io/privacy-policy
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MicroScope – December 2023: What does the future hold for Industry 5.0?
By: MicroScope
Type: Ezine
In this issue, we explore the future of Industry 5.0 to discover whether it's truly a tech revolution or just the next step in what has been promised since Industry 4.0. Also learn more about the risks and impacts of generative AI on data compliance and compliance, as well as seven steps you should take to engage customers while providing services
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Top 10 retail technology stories of 2019
By: TechTarget ComputerWeekly.com
Type: eGuide
Computer Weekly looks at what 2019 had in store for the retail industry – what technologies were retailers rushing to adopt and how is customer behaviour changing?
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Winning with AI: Elevating Customer Loyalty Through Intelligent Experiences
By: TechTarget Customer Experience
Type: eGuide
Artificial intelligence (AI) is revolutionizing customer experience (CX), enabling businesses to create hyper-personalized, efficient, and engaging interactions at scale. From predicting customer needs to delivering proactive solutions, AI empowers companies to foster deeper connections and drive satisfaction
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2020 Media Consumption Series Infographic Pack
By: TechTarget ComputerWeekly.com
Type: eGuide
Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?
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Customer service technologies emerge bloodied but unbowed from Covid-19 pandemic
By: TechTarget ComputerWeekly.com
Type: eBook
The pandemic caused many businesses to reassess their approach to customer experience. Customers were changing their behaviour, their channels, their brands and suppliers and organisations had to adapt. Download this exclusive e-guide and read more about the transformative impact of the pandemic on customer service and experience.
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Computer Weekly - 9 August 2022: Eurotunnel's digital journey for the realities of post-Covid travel
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, the travel industry was devastated by the pandemic, but we find out how Eurotunnel is turning to digital to better engage customers in the post-Covid world. We examine the impact of the economic slowdown on the tech giants. And we explain all you need to know about data gravity. Read the issue now.
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Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
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A Computer Weekly buyer's guide to digital customer experience
By: TechTarget ComputerWeekly.com
Type: eGuide
The pandemic has brought on changes to how organisations and their customers interact. In this 15-page buyer's guide, Computer Weekly looks at why firms need to adapt, what customer and employee experience has in common and what companies are doing to update the digital customer experience.
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The Foundation of CX Success: the Guide To A Comprehensive Framework
By: TechTarget Customer Experience
Type: eGuide
A well-defined customer experience (CX) framework is no longer a nice-to-have—it's a business essential. As customer expectations continue to evolve, having a structured approach to delivering seamless experiences can set your organization apart from the competition.
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Essential Strategies for Exceptional Customer Experience
By: TechTarget Customer Experience
Type: eGuide
In today's competitive landscape, delivering a seamless and personalized customer experience (CX) is no longer optional—it's essential. A well-structured CX framework provides the blueprint for meeting and exceeding customer expectations while streamlining your operations.
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Build Better Connections: Why Your Business Needs a CX Framework
By: TechTarget Customer Experience
Type: eGuide
In today's competitive landscape, delivering a seamless and personalized customerexperience (CX) is no longer optional—it's essential. A well-structured CX frameworkprovides the blueprint for meeting and exceeding customer expectations whilestreamlining your operations.
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Third-party marketing automation vs. native CRM tools
By: TechTarget ComputerWeekly.com
Type: eGuide
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
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Computer Weekly – 5 October 2021: The most influential women in UK technology
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we reveal the 50 women chosen as the most influential in UK technology for 2021, and talk to the 10th winner of our annual list – Poppy Gustafsson, CEO of Darktrace. Also, our latest buyer's guide looks at digital customer experience technologies. Read the issue now.
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The Ultimate Customer Experience Guide for Business Growth
By: TechTarget Customer Experience
Type: eGuide
Delivering exceptional customer experiences is no longer a luxury—it's a necessity for success in today's competitive landscape. This guide provides a deep dive into the strategies and tools businesses need to enhance customer satisfaction, build loyalty, and drive sustainable growth.
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Customer Experience vs. User Experience: Key Distinctions Explained
By: TechTarget Customer Experience
Type: eGuide
This eGuide delves into the differences, highlighting how companies can optimize both to foster loyalty, enhance satisfaction, and build a competitive edge. Explore the nuances of CX and UX to see how they drive engagement and long-term growth.
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Customer experience maps vs. customer journey maps
By: TechTarget ComputerWeekly.com
Type: eGuide
Customer experience management is a set of processes a company uses to track interactions between a customer and the organization across every touchpoint. In this infographic, learn about the main differences between customer experience maps and customer journey maps, and why they are key factors in the operation of CXM software.
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June ezine: Focus on video marketing
By: MicroScope
Type: Ezine
The full report of the recent MicroScope storage roundtable discussing how cloud and GDPR has changed the industry
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Infographic: 5 differences between call centers and contact centers
By: TechTarget ComputerWeekly.com
Type: eBook
Call centers and contact centers provide customer service in different ways. Decision-makers should understand which option best fits their organization's needs to optimize CX. Download our exclusive infographic to find out what is the difference between call center vs contact center.
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CW Innovation Awards: SIA taps blockchain for loyalty app
By: TechTarget ComputerWeekly.com
Type: eGuide
In this case study, learn how Singapore Airlines expanded its blockchain-based digital wallet, Kris+, into a broader digital lifestyle platform.
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Computer Weekly – 24 May 2022: Set innovation free and make great ideas a reality
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we look at Gartner's call to innovate – and innovation across retail, the circular economy and the automotive sector. We talk to Verastar's CTO about customer engagement in its small business services. And we examine how poor data quality is frustrating corporate desires to be data-driven. Read the issue now.
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Computer Weekly - 13 December 2022: AI experts question tech industry's ethical commitments
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, the proliferation of ethical frameworks has done little to change how artificial intelligence is developed – we look at the challenges. We examine the future of the UK semiconductor sector as the government launches a review. And we hear how NatWest has put data at the heart of customer strategy. Read the issue now.
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March ezine: Making tracks to SD-WAN growth
By: MicroScope
Type: Ezine
SD-WAN is a technology on the rise and there are clearly plenty of channel opportunities out there for those that get a firm grip on deployment and installation
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Real-time analytics possible fuel for post Covid pandemic growth
By: TechTarget ComputerWeekly.com
Type: eGuide
Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.
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The Phygital Revolution: Redefining Customer Experiences in a Hybrid World
By: TechTarget Customer Experience
Type: eGuide
Discover how the phygital customer experience is reshaping how businesses connectwith their audiences. By blending the best of physical and digital worlds, thisapproach transforms traditional customer interactions into seamless, engagingjourneys.
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6 customer service channels you need to support
By: Oracle Corporation
Type: eGuide
Where should you allocate resources to most effectively engage with current and potential customers? In this expert e-guide, Scott Sachs of SJS Solutions weighs the pros and cons of the 6 main customer service channels: Chat/video chat, phone, email, social media, customer self-service, and mobile.
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Upgrade or replace? A guide to server decisions
By: Dell EMC and Microsoft
Type: eGuide
Server choice is one of the most impactful hardware decisions that an enterprise can make – which is why it's crucial that the needs of the applications and workloads it powers are thoroughly considered. In this guide from industry analysts, learn how to formulate your server strategy based on the needs of your enterprise.
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Computer Weekly – 13 September 2022: Source responsibly: Tech sector efforts to root out forced labour are failing
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we analyse the technology industry's failure to extirpate forced labour and slavery from its supply chains. We find out how cyber security firm Okta is rebuilding customer trust after a major security incident. And we discover how Caterpillar is modernising its data management. Read the issue now.
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Computer Weekly – 24 October 2023: Brewing data insights at Heineken
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we find out how brewing giant Heineken is building a data ecosystem to share insights and tap into AI capabilities. The UK is conducting an investigation into cloud supplier dominance – what will it mean for users? And we examine how generative AI could be used to improve customer experience. Read the issue now.
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Computer Weekly - 25 May 2021: Making data an asset, not a threat
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we examine the latest developments in the UK government's National Data Strategy and what it means for the economy. Our latest buyer's guide explains the emerging technologies around computational storage. And we look at the advances in customer experience management during the pandemic. Read the issue now.
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Infographic: Top 10 ways to improve Customer Experience
By: TechTarget ComputerWeekly.com
Type: eGuide
As customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.
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A Computer Weekly e-Guide to CRM
By: TechTarget ComputerWeekly.com
Type: eGuide
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
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Computer Weekly - 11 January 2022: How Pepsi is taking digital to the max
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we talk to PepsiCo's digital director about delivering innovation in customer experience. Our first buyer's guide of 2022 examines hybrid cloud storage. And we find out how Arkwright and Granville from the BBC sitcom Open All Hours are inspiring retailers 40 years on. Read the issue now.
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Three Ways Personas Can Improve ABM Performance
By: Informa TechTarget
Type: eBook
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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Expert guide: Streaming analytics FAQ
By: SAS
Type: eGuide
This expert e-guide provides answers to frequently asked questions about streaming analytics. Learn how streaming analytics complements traditional analytics, whether your enterprise can benefit from streaming analytics, and more.
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Computer Weekly buyer's guide to fintech
By: TechTarget ComputerWeekly.com
Type: eBook
In this 14-page buyer's guide, Computer Weekly weighs up thecompetition from tech-based challenger banks, the importanceof customer experience and the value of leaving conventionalbanking in the past.
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CW ASEAN: Preparing for 5G
By: TechTarget ComputerWeekly.com
Type: Ezine
As telcos gear up to roll out the first 5G networks, enterprises are keen to see how they can take advantage of faster 5G networks to support a broad range of applications. In this edition of CW ASEAN, we look at how enterprises in ASEAN are readying themselves for 5G to take advantage of the new technology. Read the issue now.
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Computer Weekly – 6 June 2017: General Election 2017: Who gets the tech vote?
By: TechTarget ComputerWeekly.com
Type: Ezine
In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.